Malibra
BRAND DIRECTION & CREATIVE LEAD | Combat Sports + Fitness PLATFORM
OVERVIEW
Malibra was a combat sports and fitness streaming platform built from the ground up over four years.
As founder and creative lead, I developed the full brand identity, directed all photography and video production across multiple US cities and international locations, and executed the athlete acquisition campaigns that brought UFC fighters, Glory Kickboxing world champions, Bellator champions, and ONE FC athletes onto the platform.
MY ROLE
BRAND STRATEGY & IDENTITY
CONTENT DIRECTION
PHOTOGRAPHY & VIDEO
ATHLETE ACQUISITION & MARKETING
APPAREL & MERCHANDISE
FOUNDER & CREATIVE LEAD
Brand & content lead
BRAND IDENTITY DESIGN
Full identity system: logo, color palette, typography, brand style guide, and brand personality framework built to attract elite athletes and serious fans.
PHOTOGRAPHY
Directed athlete and lifestyle shoots across multiple US cities and international locations. All photography produced in-house to match the visual standards of top-tier sports organizations.
VIDEO CONTENT
Video production directed across multiple countries featuring UFC athletes, Glory Kickboxing world champions, and ONE FC fighters. Coordinated talent, crew, and post-production end to end.
Athlete acquisition
Beyond the creative work, I conceived and executed the marketing and outreach campaigns that brought elite fighters onto the platform.
UFC athletes, Glory Kickboxing world champions, Bellator champions, and ONE FC fighters signed based on the strength of the brand and the vision behind it.
International videographers and content creators joined as production partners without financial incentive, drawn by the project's credibility and reach.
MERCHANDISING & DTC
Branded apparel and merchandise designed as a physical extension of the platform identity, worn by professional fighters during shoots and events.
the results
VISION
A complete brand identity built from zero with the visual authority to stand alongside established global combat sports organizations.
REACH
UFC fighters, Glory Kickboxing world champions, Bellator champions, and ONE FC athletes recruited through brand marketing campaigns conceived and executed in-house.
PROOF
International production partners across multiple countries joined based on brand credibility alone. 35+ world-class athletes signed. 10+ videographer partners onboard. Built on vision alone.
