Lexton McDermott

UX & UI Design for Real Estate & Management

OVERVIEW

Lexton McDermott is a Denver-based property management company serving investors, residents, and commercial partners across Colorado. Their existing website no longer reflected the credibility and sophistication their client base expected. I led the full engagement from initial sale through delivery: managing the client relationship, defining the brand strategy, designing the UX and UI, and directing the developer through build and launch.

MY ROLE

CREATIVE DIRECTION

CLIENT RELATIONSHIP & SALES

UX STRATEGY & DESIGN

UI DESIGN

DEVELOPER DIRECTION

THE CHALLENGE

Credibility gap

Lexton's outdated site was creating friction with the exact audience they needed to impress: investors evaluating properties and partners assessing the firm. The design did not match the quality of their portfolio or the trust their brand required.

UI DESIGN

Modern. Authoritative. On brand.

Every visual decision was grounded in Lexton's existing brand guide while pushing the aesthetic forward. Dark navy, clean property photography, and a structured grid gave the site the weight and confidence the firm's reputation demanded.

RESPONSIVE DESIGN

Built for every screen.

The site was designed and developed to perform across desktop, tablet, and mobile without compromising layout integrity or visual quality.

the results

A full visual overhaul replaced an outdated site with a design that matched the caliber of Lexton's portfolio and the expectations of their investor audience.

Restructured navigation and investor-focused page flow reduced friction and improved engagement with key portfolio and team content.

One year post-launch, web conversions increased by 74%, a direct result of a UX architecture built around the investor decision journey.