Integrum

Social Media Brand Guideline | Health & Med-Tech

MY ROLE

Creative Director
Brand Strategist

Social Media Design

OVERVIEW

I was brought in by a California-based social media agency to help strategize Integrum’s social media presence. The objective was to create a system that enables scalable content production while staying fully aligned with brand identity.

Social asset development

This design combines geometric and organic shapes with Earth mac and organic shapes with Earth ma.

Six social media posts with the same text:

Aligning clarity with humanity

Integrum is a med-tech leader in bone-anchored prosthetics. Their brand reflects deep human purpose—but their digital assets lacked structure.

My role was to build a branded system that would bring clarity, warmth, and consistency to every social post—while being easy to deploy by any designer.

White table with tablet, documents, pens, and a small container, all in shades of green and gray.

A brand system built for scale

This system wasn’t just to create beautiful work—it had to create a foundation the team could scale and grow with.


I created key templates the agency and client team could use confidently. With a flexible layout, any visual role could produce assets that felt on-brand and on-message.

Three circles, each with a white, vertical rectangle. Colors: green, black, and dark gray.

Built to inspire and inform

Each layout was designed to weave technical function with visual storytelling—bringing emotion and structure into one unified experience.

What’s inside the system

  • Logo use
  • Color usage
  • Font specs
  • Grid system
  • Content layout options
  • Profile-level branding
  • Image curation
  • Branded visual devices
  • Branded visual devices

Slide Previews

A visual preview of the social style guide built for Integrum’s long-term use by internal and external teams.

Man looking out at body of water, Social Style Guide title. Green color scheme. Integrum logo.

the results

Becoming Visible

Strategic clarity, brand systems, and design. Built for innovators in health, fintech, & SaaS.

As creative director, I successfully established a flexible framework for trustworthy communication.

As creative director, I created a scalable template system to streamline design workflows.

As creative director, I ensured the visual system met professional standards and design integrity.