Greater Good Health

Website | Healthcare

Greater Good Health

Website Development | Healthcare

MY ROLE

Creative direction
UX and UI Design

OVERVIEW

As a creative director, I led the redesign of Greater Good Health’s new web pages —from early UX wireframes to polished visual execution. The goal was to humanize the digital experience and present the brand as both innovative and compassionate.

I collaborated closely with product, marketing, client, and external partners to translate healthcare goals into a streamlined and intuitive platform.

“UX” User experience

From initial research and sketches to live page flows, I created a user-centered experience that balances storytelling, functionality, and ease of use—particularly for older or non-technical users.

Modern UI design with purpose

The visual system embraces round shapes, soft contrast, and clean grids to reflect the brand’s warmth and accessibility.

Social asset development

This design combines geometric and organic shapes with Earth mac and organic shapes with Earth ma.

A visual language built for trust

These branded screens establish a consistent visual identity across GGH’s digital touchpoints—supporting education, outreach, and care delivery.

Healthcare and Human Connection

Design choices highlight real people and real stories—creating a stronger emotional connection with both patients and providers.

the results

Becoming Visible

Strategic clarity, brand systems, and design. Built for innovators in health, fintech, & SaaS.

Delivered a clean, accessible site architecture for diverse user types.

Enabled faster rollout of new web modules across multiple teams.

Elevated the brand’s credibility through thoughtful, empathetic design.