Greater Good Health

WEB DEVELOPMENT & UX DIRECTION · HEALTHCARE
OVERVIEW

As Creative Director, I led the UX strategy, UI design, and development of Greater Good Health's digital platform. The goal was to modernize their web presence and create an experience that felt both clinically credible and genuinely human — accessible to older and non-technical users without sacrificing visual sophistication.

I collaborated closely with GGH leadership and external development partners, managing the full production pipeline from research and wireframes through final build and launch.


MY ROLE

CREATIVE DIRECTION

UX STRATEGY & DESIGN

UI DESIGN

DEVELOPMENT MANAGEMENT

BRAND SYSTEM

UX STRATEGY

Tailored and designed for everyday individuals.

From initial research and sketches to final page flows, I designed a user-centered experience that balances clarity, functionality, and ease of use — built specifically for older and non-technical healthcare audiences.

UI DESIGN

Modern. Purposeful.

Human.

The visual system was designed to feel warm and trustworthy without losing clinical credibility. Clean layouts, accessible color contrast, and purposeful typography support both patient engagement and care delivery.

BRAND SYSTEM

A visual language built for trust

The branded system established a consistent visual identity across GGH's digital touchpoints, supporting education outreach and care delivery at scale.

Logo for
DEVELOPMENT DIRECTION

I managed external development partners through every phase of the build, translating design intent into technical requirements and ensuring the final product matched the approved UI system.


Bridging design and development without losing fidelity is one of the most critical — and often underestimated — parts of a successful digital launch.

Tablet displaying a healthcare website with photos of medical professionals and text on a light background.

Healthcare and Human Connection

Design choices highlight real people and real stories—creating a stronger emotional connection with both patients and providers.

Woman in wheelchair with shaved head, smiling, with hand on shoulder, pink background.
Website layout showcasing professional development programs, purple theme.
Infographic: Four pillars for learning and professional growth: Culture, learning, growth, leadership. Contains statistics and icons.
the results

Delivered a clean, accessible site architecture for diverse user types — from elderly patients to administrative staff.

Enabled faster rollout of new web modules across multiple teams through a scalable design system built for non-designers to maintain.

Elevated the brand's credibility through thoughtful, empathetic design that reflects the human side of healthcare delivery.

Becoming Visible

Strategic clarity, brand systems, and design. Built for innovators in health, fintech, & SaaS.