Finfare

Fintech | Brand Strategy

Finfare

Website & UI Design | Fintech

MY ROLE

Creative direction
UI/UX Design
Web Strategy

OVERVIEW

As creative director, I was tasked with designing a scalable website system for Finfare that aligned with its new brand identity and business goals. The site had to clearly communicate Finfare’s offerings while supporting modular updates, product scalability, and mobile responsiveness.


I worked closely with product, marketing, and compliance teams to ensure that both messaging and user experience were optimized across desktop and mobile.

Strategically paved the way for growth

he new structure reflects Finfare’s updated brand strategy—highlighting benefits for users while supporting internal teams with modular, repeatable layouts.

Visual design system

The UI reflects Finfare’s new visual identity, designed for consistency across landing pages, campaigns, and future product launches.

FinDoc website. Credit card graphic with forest backdrop. Headline:

Mobile breakpoints

Each screen was designed mobile-first to ensure usability and performance across all devices.

Finfare support contact page on a mobile device, green background with white text.
Green business charge cards on a mobile screen, with a call to apply.

Compliance and regulations

Finfare operates in highly regulated markets. All content and layouts were reviewed with compliance to maintain trust and credibility.

Hand holding a smartphone displaying a

TARGETED DESIGN & MESSAGING

Feature blocks were crafted to emphasize benefits clearly—targeting business owners and encouraging product adoption.

Website promoting financial and conference services; features a beach scene, a man, and a woman using a phone.

Dashboards and UI elements

We designed scalable UI components that support future dashboards, product updates, and admin tools.

Dashboard interface with charts and toggles, inside a semi-transparent, green-tinted container.
User interface design with user profiles in a list, green and white on a transparent layer.

Collaboration with product team

Final designs were created in close alignment with product teams to ensure tech feasibility and development efficiency.

the results

Becoming Visible

Strategic clarity, brand systems, and design. Built for innovators in health, fintech, & SaaS.

A clean, modular design system aligned with brand and business needs.

Faster page creation and campaign deployment through reusable components.

Stronger positioning through clear design and compliance-backed messaging.