Finfare

Fintech | Brand Strategy

Finfare

Social Media | Fintech

MY ROLE

Creative direction
Social Media Design System

Asset Production

OVERVIEW

As a creative director, I developed a scalable, on-brand visual system for Finfare’s social channels. The goal was to accelerate asset production across both paid and organic campaigns—without sacrificing clarity, consistency, or brand integrity.

I led the creation of social-specific guidelines and assets, enabling internal and external teams to confidently execute high-volume creative at scale.

Social asset development

This design combines geometric and organic shapes with Earth mac and organic shapes with Earth ma.

Six Instagram post mockups with the tagline

Designed for speed and consistency

Each layout was built with modularity and flexibility in mind—streamlining the design process across recurring campaigns, launches, and thought leadership content.

Branded Account setup

From icons to post categories, we aligned every visual element with Finfare’s voice and brand architecture.

Image Curation

We defined curated image libraries for people, places, and textures—ensuring consistent visual tone across every asset type.

PEOPLE

PLACES

Six landscape photos: desert, ocean, mountains, sand dune, mountains with trees, forest.

things

Six textured squares: grass, water, sand, grass, dark blue sand, and light brown sand.

On-brand assets, built for scale

We developed a high-volume asset system that supported internal marketing needs, employer branding, and product promotion—while maintaining creative integrity.