DermTech

Social Media & Brand System | Health & Med-Tech 

MY ROLE

Social Media Brand strategy
Creative direction
Design

OVERVIEW

I was brought in by a specialized social media agency to support their healthcare client, DermTech, creators of the non-invasive “Smart Sticker” for skin cancer detection.


My role as creative director and senior designer was to streamline their brand communication and develop a complete visual system tailored for social media.

Hand holding a circular object against a blue and yellow background, with text

Social asset development

This design combines geometric and organic shapes with Earth mac and organic shapes with Earth ma.

Six social media posts with the same text:

Objective

Designed for clarity and action. The primary goal was to help new designers quickly produce high-quality assets that:

  • Communicate medical content clearly


  • Use DermTech’s voice and tone appropriately


  • Follow brand compliance and regulations


  • Drive early detection messaging with confidence
Text
A mobile phone screen shows a design with a woman's portrait, next to three additional portraits.

A system made to scale.

From product features to patient education, each asset followed the same visual rhythm—making it easier to onboard new designers and maintain message clarity at any scale.

DermTech ad featuring images about skin cancer and tests, with orange and blue accents.
Oval-shaped, white medical wound dressing with central absorbent pad, and clear adhesive border.

Compliance and regulations

The system supported strict FDA and internal compliance standards while still enabling creative flexibility.

the results

Becoming Visible

Strategic clarity, brand systems, and design. Built for innovators in health, fintech, & SaaS.

Built visual consistency that strengthened brand perception in a regulated industry.

Accelerated production timelines with modular, reusable design templates.

Maintained high-quality creative across teams while ensuring compliance at every step.