DermTech

Social Media Brand System | Health & MedTech
OVERVIEW

As Creative Director, I led the development of a social media content system for DermTech, the health-tech creator of the first device to detect skin cancer remotely. The challenge was building a scalable design system that could produce clinically accurate, brand-consistent content while navigating strict FDA compliance standards. I collaborated directly with DermTech's marketing leadership and design team, establishing the visual framework and production workflow from the ground up.

MY ROLE

SOCIAL MEDIA CREATIVE DIRECTION

BRAND SYSTEM DESIGN

CONTENT STRATEGY

DESIGN OPERATIONS

COMPLIANCE INTEGRATION

Hand holding a circular object against a blue and yellow background, with text

Social asset development

This design combines geometric and organic shapes with Earth mac and organic shapes with Earth ma.

Six social media posts with the same text:
CREATIVE BRIEF

Built for scale.

Built for compliance.

The system needed to communicate medical content clearly, reflect DermTech's brand voice accurately, and meet FDA and health advertising standards without slowing down production. I designed a modular template architecture that any designer could deploy without breaking brand or regulatory guidelines.

Text
A mobile phone screen shows a design with a woman's portrait, next to three additional portraits.
DESIGN SYSTEM

A system made to scale.

Every template was built modularly, allowing content teams to produce on-brand, compliant social assets without requiring a designer on every post. The system reduced production time and eliminated approval bottlenecks.

DermTech ad featuring images about skin cancer and tests, with orange and blue accents.
Oval-shaped, white medical wound dressing with central absorbent pad, and clear adhesive border.
COMPLIANCE DIRECTION

Creative within constraints.

The system supports all FDA and health advertising compliance standards while enabling creative flexibility. Constraints were built into the templates themselves, not reviewed after the fact.

the results

Built visual consistency that elevated DermTech's credibility in a regulated, high-scrutiny industry where brand perception directly affects patient confidence.

Modular templates reduced per-asset production time significantly, enabling the team to scale content output without scaling headcount.

Maintained brand and compliance standards across every asset, giving marketing leadership confidence in every piece that went out the door.

Becoming Visible

Strategic clarity, brand systems, and design. Built for innovators in health, fintech, & SaaS.