Allister Eyewear

Brand Direction & Campaign Creative • Fashion Eyewear

Allister Eyewear

Brand Direction & Campaign Creative • Fashion Eyewear
OVERVIEW

As Creative Director, I led the full brand creative output for Allister Eyewear across campaign, social content, and e-commerce design in both the US and Chilean markets. I sourced and negotiated directly with a prominent Chilean influencer based in Los Angeles, managed the full talent engagement from first contact through contract, and produced the shoot on location in Newport Beach, California. This work was completed circa 2017 through my agency, Inova Studios.

MY ROLE

CREATIVE DIRECTION

CAMPAIGN STRATEGY

INFLUENCER SOURCING & NEGOTIATION

PHOTOGRAPHY DIRECTION
SOCIAL CONTENT DIRECTION

THE CAMPAIGN

Shot on location.

I directed a full lifestyle campaign shoot in Newport Beach with a prominent influencer talent acquired and contracted directly.

Fintare logo, compass icon, mission statement, and a girl looking up at a forest.
THE TEAM

Behind every shot.

The Newport Beach production brought together a hand-selected creative team I assembled and directed on location: model talent, makeup artist, hair stylist, videographer, and production assistant.

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PHOTOGRAPHY DIRECTION

Built around the product.

Every frame was designed to work as both editorial campaign content and product-forward sales asset.

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IN-HOUSE PRODUCTION

Shot and directed in-house.

I conceived and directed the full photography production: casting models, coordinating hair and makeup, styling, and art directing every shot. All photography was produced in-house to ensure the visual output matched the brand system precisely.

Fintare logo, compass icon, mission statement, and a girl looking up at a forest.
Fintare logo, compass icon, mission statement, and a girl looking up at a forest.
SOCIAL CONTENT

A system for the feed.

A monthly Instagram content system designed as a visual unit, alternating influencer photography and product content with a consistent color story across every grid.

TikTok, Instagram, and Facebook logos in white on dark rounded-square icons
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the results

Sourced and secured a prominent cross-market influencer with a US and LATAM following, extending Allister's brand presence without a traditional agency.

Directed a full campaign production from talent acquisition through final assets, delivering photography, social content, and e-commerce visuals under one creative lead.

Built a cohesive visual system from identity through campaign and commerce that positioned Allister as a premium fashion eyewear brand in a competitive US market.