MY ROLE
Creative Director
Art Director
Sr. Designer
ABOUT THE PROJECT
SHADO eyewear is a start-up eyewear brand from Silicon Valley with an innovative, patented design for ultra-thin sunglasses and a need for a modern brand strategy to attract a younger audience.
BRAND GUIDE
THE RESULTS
BRAND NAME
Name was created with company's slogan in mind: always with you
IDENTITY
Entire brand identity was crafted with minimalist ideals at its core
VALUES