Ronin Bikes
BMX Concept Brand

Role

Art Direction, Branding & Graphic Design

The project

I've been an avid BMX and mountain bike rider for years, and I've always wanted to participate in the bicycle industry by utilizing my experience in art direction, branding and design. To challenge myself and display what I can do, I took one full day of work to create a fictional brand concept and to design a complete online presentation.

The challenge

Over the past two weeks, I planned, designed, and programmed my portfolio website with the intention of presenting it to a select list of companies. For the Ronin project, I decided to challenge myself by completing the entire project in no more than 10 hours.

The approach

During the 10 hours that it took me to complete the personal challenge, I was able to research competitors, brainstorm a name and brand concept, design a logo, create print design samples and develop the web portfolio page that would allow me to display the project online and on all devices.