MALIBRA
CREATIVE & ART DIRECTION,
UX & UI DESIGN, & SOCIAL MEDIA
MY ROLE
Creative director
Art director
UX designer
UI designer
Social media designer
ABOUT THE PROJECT
Malibra is a streaming platform that features stories and training videos of world renowned combat sport athletes. I tailored the user experience and interface design of the site to be a destination for combat sport & fitness enthusiasts & practitioners.
THE CHALLENGE
Established companies, such as FloGrappling and the UFC's Fight Pass, offer a variety of combat sport & fitness content that are created with large, high-budget productions and well-known fighters. We needed to find a way to differentiate Malibra and also create a cost-effective marketing and growth strategy that could compete with companies with larger budgets.
THE APPROACH
It was crucial to create an effective brand that informs the final user (customers) of what Malibra is - an online streaming destination for both combat sport & fitness practitioners and fans. To convey this, I developed a product and service strategy, branding, creative/art direction, and UX/UI design.
I also developed a strategy to partner with accomplished fighters who would work as influencers for Malibra at no cost through the affiliate program.
VIDEO CONTENT
THE RESULTS
PARTNERSHIP CREATED
11+ pro-fighters partnered with Malibra in the first month
PARTNERS' LEVELS
3 world champions & 8 fighters from the top fighting organizations
PARTNERS' ORGANIZATIONS